MARKETING OF CONSUMER PRODUCTS
HAFED is one of the few top brands known for its quality products among the consumers. HAFED’s products are available at HAFED’s Retail Outlets/ Consignee Agents in Chandigarh, Delhi, Haryana, Punjab, Kolkatta, Himachal Pradesh, J & K and Bangalore. HAFED’s products are also being sold through retail outlets of Kendriya Bhandar, National Consumer Cooperative Federation, Nafed, State Civil Supplies Cooperatives in Delhi & Himachal Pradesh etc. HAFED is marketing the following consumer products in various packings :-
Consumer Products
| Rice | Oil | Atta & Dalia | Others |
|---|---|---|---|
| Superior Bastmati | Kachchi Ghani Mustard | Normal Atta | Sugar |
| Premium Gold Basmati (1121) | Refined Soyabean | Whole Wheat Dalia | NAFED Tea |
| Special Pusa Basmati (1509) | Newly Launched Products | Jaggery | Punjabi Tadka, Gujrati Mix, Khata Meetha, Bikaneri Bhujia, Mungfali Pakoda & Lehsun Pakoda |
| Supreme Long Grain Rice (Sharbati) | Multi Grain Atta | Poha | |
| Superior Permal | Biscuits: Jeera, Coco Nut, Atta Gur Saunf, Nan Khatai, & Dry Fruit Biscuits | Bajra Jeera Biscuits, Jawar Til Biscuits, Chana Flaxseed Biscuits, Roasted Namkeen, Mix Grain Namkeen, Bajra Mathi etc. |
List of the Hafed Sales Points where Consumer Products are available
| S. No. | District | Address 1 | Address 2 |
|---|---|---|---|
| 1 | Chandigarh | Sale Point Chandigarh | SCO 18, Sector 7C, Chandigarh. |
| 2 | Delhi | Sale Point Delhi | Hafed Warehouse Complex, B-Block, 1st Floor, Lawrence Road, Industrial Area, Wazirpur Depo, Link Road, Delhi. |
| 3 | Ambala | Sale Point Ambala | Near Jain College, Ghel Road, Ambala City. |
| 4 | Bhiwani | Sale Point Bhiwani | Hansi Road, Near Shiksha Board, District Road Hafed, Bhiwani. |
| 5 | Fatehabad | Sale Point Fatehabad | 1. Near Power House, Bhattu Road, Fatehabad. 2. Bhagat Singh Chowk, Ratia, Fatehabad. |
| 6 | Faridabad | Sale Point Faridabad | Hafed Sale Point Near Anaj Mandi, Mukesh Colony, Balabhgarh, Faridabad. |
| 7 | Gurgaon | Sale Point Gurgaon | S Vikas Sadan, Mini Secretariat, Shop No. 10, Gurgaon. |
| 8 | Karnal | Sale Point Karnal | 1. Bay No. 19-20, Sector 12, Urban Estate, Karnal. 2. Shop No. 6-7, Minar Road, Karnal. 3. Asandh at Fafdana (Karnal). 4. Hafed Rice Mill, Taroari. |
| 9 | Panipat | Sale Point Panipat | District Office, Near Khadi Ashram Road, Panipat. |
| 10 | Sonipat | Sale Point Sonipat | Rohtak Road Flyover, Near TATA Showroom, in front of Fiat Showroom, Sonipat. |
| 11 | Hisar | Sale Point Hisar | 1. Near Madhuban Park, Hau Gate No. 1, Hisar. 2. Hansi, Hisar. |
| 12 | Jind | Sale Point Jind | District Rural Development Agency, Near Bus Stand, Gohana Road, Jind. |
| 13 | Kaithal | Sale Point Kaithal | 1. District Office Hafed, Jind Road, Kaithal. 2. Dhand, Kaithal. |
| 14 | Kurukshetra | Sale Point Kurukshetra | Parakeet, Haryana Tourism, G.T. Road, Pipli, Kurukshetra. |
| 15 | Narnaul | Sale Point Narnaul | Hafed Complex, Nizampur Road, Narnaul. |
| 16 | Panchkula | Sale Point Panchkula | Hafed Corporate Office, Sector 5, Panchkula. |
| 17 | Rewari | Sale Point Rewari | Hafed Complex, Konsiwas Road, Near Centre School, Rewari. |
| 18 | Rohtak | Sale Point Rohtak | 1. Sale Point, CFP Rohtak. 2. Sale Point Chotu Ram Chowk, Rohtak. 3. Sale Point MDU, Rohtak. |
| 19 | Sirsa | Sale Point | Hafed Complex, Industrial Area No. 3, Rania Road, Sirsa. |
| 20 | Yamunanagar | Sale Point Yamunanagar | 1. Panchayat Bhawan, Near Gaba Hospital, Jagadhari Yamunanagar. 2. Radaur, Yamunanagar. |
List of the Hafed Distributor Where Hafed Consumer Products are available
| S.N. | Name of District | Name of the Distributor / Dealer | Address | Phone No. |
|---|---|---|---|---|
| 1 | Ambala | Ram Dass Chand | 42/12 Dal Bazar, Ambala Cantt. | 9416267691 |
| 2 | Ambala | Krishan Lal Pawan Kumar | Old Anaj Mandi, Ambala City | 9215718329 |
| 3 | Ambala | Nand Provision Store | B.C. Bazar Golden Canteen Ambala Cantt. | 8901628973 |
| 4 | Bhiwani | Guru Kirpa Trader | Loha Bazar, Bhiwani | 8168543967 |
| 5 | Bhiwani | Balaji Feed Store | Jui | – |
| 6 | Bhiwani | Chunni Lal Shyam Lal | Ch. Dadri | 9050997380 |
| 7 | Faridabad | Mehta Enterprises | Shop No. 108, Sector-17, Huda Market, Faridabad | 9818129465 |
| 8 | Faridabad | Phool Chand Lakhmi Chand | Shop No. 80, New Anaj Mandi, Ballabhgarh | 9899160717 |
| 9 | Faridabad | Layak Ram Purshottam Lal | Main Bazar Ballabhgarh | 9891107667 |
| 10 | Fatehabad | Kansal Agency Store | Opp. Bus Stand, Tohana | 9416132533 |
| 11 | Fatehabad | Pawan Kumar Sushil Kumar | Anaj Mandi Bhuna | 9416428761 |
| 12 | Kaithal | Jagdish Rai & Sons | Near Gugga Madi Janta Market Kaithal | 99964-00333 98968-51001 01746-227071 |
| 13 | Karnal | Jeewan International | Shop No. 39 Ganpati Market, Sabzi Mandi Karnal | 9992116000 |
| 14 | Karnal | Jai Shiv Shakti Traders | Shop No. 1 New Janta Grain Market, Karnal | 9992243046 |
| 15 | Karnal | Kishan Chand Vinod Kumar | Main Bazar, Near Purani Police Chawki, Taraori | 9416152936 |
| 16 | Karnal | Navneet Oil & Flour Mill | E-16, Arya Samaj Road, Nilokheri, Karnal | 9215610348 |
| 17 | Kurukshetra | Garg Sugar Agency | Subhash Mandi Kurukshetra | 9896254153 |
| 18 | Kurukshetra | Mali Ram YashPal Jain | Palica Bazar, Thanesar | 9416038072 |
| 19 | Kurukshetra | Bansal Treders | Subhash Mandi Kurukshetra | 9812170755 |
| 20 | Kurukshetra | Ram Chander & Sons | New Mkt. Ladwa Road | 9053041786 |
| 21 | Kurukshetra | Vasu Departmental Agency | Ladwa Road, Shahabad | 8222001307 |
| 22 | Kurukshetra | Ravinder Treding Company | Opp. Pehowa Bus Stand Pehowa | 8708342032 |
| 23 | Panchkula | Maa Luxmi Traders Panchkula | 1296/1 Haripur Sec-4, Near Kumar Atta Chakki, Panchkula | 9872427593 |
| 24 | Panchkula | Vardhman Trading Co. | Gali No. 1, Near Shiv Mandir, Sector-21, Maheshpur, Panchkula | 9814543606 |
| 25 | Panchkula | Blosil Labtech Pvt. Ltd | House No.21, Sector 18, Panchkula | 9915551123 |
| 26 | Panchkula | Swagtam Atta Chakki & Karyana Store | Panchkula Baltana Road, Baltana, District Mohali | 9356190077 |
| 27 | Panipat | Active Service | Alupur Road, Madlauda | 9896519000 |
| 28 | Panipat | Sajzad Rai Suresh Kumar | New Anaj Mandi, Samalkha | 9254189905 |
| 29 | Rewari | Manohar Lal Krishan Bhagwan | Gudiyani | 98134-77125 82955-61890 |
| 30 | Rewari | Sunder Lal Ram Kumar | Salhawas Road, Kosli | 94160-65243 |
| 31 | Rewari | Abhay Kumar Niraj Kumar | Rewari Road, Kosli | 94662-75924 72062-75924 |
| 32 | Rewari | Bansidhar Madho Prasad | Ganj Bazar, Rewari | 92151-34348 |
| 33 | Rewari | Yashodhar Feed Store | Jhajjar Chowk, Rewari | 94160-64210 01274-645011 |
| 34 | Rewari | Om Parkash Sanjeev Kumar | Ganj Bazar, Rewari | 80503-83898 |
| 35 | Rewari | Haryana Tourism Corporation | Dharuhera | 94160-40444 |
| 36 | Rewari | Gaurav Enterprises | Vijay Nagar, Rewari | 94681-06877 |
| 37 | Rewari | Paras Agency | Vijay Nagar, Rewari | 81684-75674 |
| 38 | Sirsa | Kamal Traders | Suratgariyua Bazar, Sirsa | 09728366101 |
| 39 | Sirsa | Vardhman Store | Sadar Bazar, Near Subhash Chowk, Sirsa | 01666-236156 |
| 40 | Sonepat | Tekchand & Sons | Gandhi Chowk, Halwai Hatta, Near Bara Bazar, Sonepat | 9354960608 9355115111 |
| 41 | Sonepat | Aarna Trader | Chauhan Colony, Malana Road, Sonepat | 9992268473 |
| 42 | Sonepat | Chauhan Trader | G.T. Road, Bhalgarh, Sonepat | 9253155315 |
| 43 | Sonepat | Garg Trading Co. | Old Gur Mandi, Sonepat | 9034055151 |
| 44 | Sonepat | R.K. Enterprises | Behind Gur Mandi, Sonepat | 8168372540 |
| 45 | Sonepat | Sanjay Trading Co. | Old Gur Mandi, Sonepat | 7015954121 |
| 46 | Sonepat | Sukhdev Vaishno Dhaba | G.T. Road, Murthal Sonepat | 8607783000 |
| 47 | Sonepat | Super Store | Old Gur Mandi, Ganaur | 7988366685 |
| 48 | Sonepat | Khokher Trading Co. | Shiv Park, Back Side of Sabji Mandi, Bhagwan Nagar, Ganaur | 9306773199 |
| 49 | Sonepat | Vita Milk Booth | Sec-15, Sonepat | 9813223966 |
| 50 | Sonepat | Prime Food | Old Anaj Mandi, Sonepat | 8930844300 |
| 51 | Yamuna Nagar | Shree Luxmi Trading Co. | Jain Market, Near Railway Road Chowk, Yamuna Nagar | 9416023732 |
| 52 | Chandigarh | Goyal Traders | Plot No. 182/80, Industrial Area, Phase-I, Chandigarh | 9872900073 |
| 53 | Chandigarh | Haryana General Store | Shop No. 1, Grain Market, Sector-26, Chandigarh | 9814004882 |
| 54 | Chandigarh | Tara Chand Sushil Kumar | Shop No. 81, Grain Market, Sector-26, Chandigarh | 9357701095 |
| 55 | Chandigarh | Bansal Udyog | Plot No. 88, Press Area, Industrial Area, Phase-I, Chandigarh | 9814008359 |
| 56 | Delhi | Shri Bankey Bihari Trading Company | Rani Bagh, Near Shkur Basti Railway Station Delhi. | 98109-15376 |
| 57 | Delhi | Singla Traders | Y-47 Nangloi Delhi | 92683-13624 |
| 58 | Delhi | S.S. Food | S/149, Harphool Singh, Clock Tower Sabji Mandi Delhi | 92120-85186 |
| 59 | Delhi | Budget Bazar | Y/47, Nangloi Delhi-41 | 92500-55816 |
| 60 | Delhi | Rohit Enterprises | B-41, P Block, Vikas Puri, New Delhi | 98101-11037 |
| 61 | Delhi | Goyal Agency | 133, IGNU Road, Near Sarai New Delhi | 78273-30018 |
| 62 | Delhi | Jai Ambey Trading Company | A-50, Naharpur, Main Market, Sector-7, Rohini Delhi-85 | 99902-50452 |
| 63 | Delhi | Shivam Kiryana Store | Kh No.-640, Opp-PNB, Bank, Main Road Burari, Village Delhi-84 | 70650-08656 70650-08657 |
| 64 | Delhi | Gagan Rice and Pulses | X1727, Pandit Toli Ram Market, Satnam Road, Rajgar Colony, Delhi-110051 | 9643543991 9312709963 |
| 65 | Delhi | Rahul Trading Co. | A-13, Ratan Vihar, Kirari, Suleman Nagar, New Delhi-110086 | 9811035530 9213869488 |
| 66 | Delhi | Deepak Kumar | Shop No. 22, DDA Market, Akshardham Appt. Poket 3, Sector-19 Dwarka, New Delhi-110075 | 9971105473 9654923508 |
| 67 | Delhi | M/s Ved Prakash Surinder Kumar | WZ-667, Gali No. 2, Sh. Nagar, Near Gurudwara, Shakur Basti, Delhi-34 | 9899129600 9811929600 |
| 68 | Delhi | AGA Sales Corporation | B-156, 4th Floor, Sector-8, Dwarka Delhi | 9958865596 |
| 69 | Delhi | Goyal Agency | WZ-261, Main Najabgarh Road, Uttam Nagar, Delhi | 9868954266 |
| 70 | Delhi | Harish Trading | F-7, Sardanand Market GB Road Delhi | 9871006941 |
| 71 | Delhi | H.H Traders | A-I/60 New Kondli Near Indira Chowk Mayur Vihar-3 | 011-22613844 |
| 72 | Delhi | Nafed, Delhi Store | Lawrence Road & Ashram Chowk, Delhi | 9968071917 |
The sale of HAFED consumer products of the last five years are as under:
| Year | Sale (Rs. In Crore) |
|---|---|
| 2020-2021 | 408.02 |
| 2021-2022 | 336.44 |
| 2022-2023 | 384.96 |
| 2023-2024 | 539.30 |
| 2024-2025 | 1030.16 |
| 2025-2026 | 146.06 |
EXPORTS
The details of export orders of Basmati Rice received from Dubai and Saudi Arabia and executed during 2021, 2022, 2023 and 2024 are as under:-
| S. No. | Year | Qty. of Order (in MT) | Value (in USD) | Order Executed (in MT) |
|---|---|---|---|---|
| 1 | 2021 | 870 | 6,82,000 | 870 |
| 2 | 2022 | 40,000 | 4,53,00,000 | 40,000 |
| 3 | 2023 | 68,700 | 7,54,60,000 | 68,700 |
| 4 | 2024 | 15,000 | 1,12,88,000 | 15,000 |
| Total | 1,24,570 | 14,97,70,000 | 1,24,570 | |
| INR Approx. 1,198.95 crore |