MARKETING OF CONSUMER PRODUCTS
HAFED is one of the few top brands known for its quality products among the consumers. HAFED’s products are available at HAFED’s Retail Outlets/ Consignee Agents in Chandigarh, Delhi, Haryana, Punjab, Kolkatta, Himachal Pradesh, J & K and Bangalore. HAFED’s products are also being sold through retail outlets of Kendriya Bhandar, National Consumer Cooperative Federation, Nafed, State Civil Supplies Cooperatives in Delhi & Himachal Pradesh etc. HAFED is marketing the following consumer products in various packings :-
Consumer Products
|
Sr.No. |
Category |
Products
|
|
1. |
Rice |
Superior Basmati Rice and its variants, Premium Gold Basmati (1121) Rice and its variants, Pusa Basmati Rice and its variants, Supreme Long Grain (Sharbati) Rice & Permal Rice |
|
2. |
Oils |
Fortified Mustard Oil, Fortified Refined Soyabean Oil & Fortified Refined Cottonseed Oil |
|
3. |
Atta |
Desi Wheat Atta & Normal Wheat Atta |
|
4. |
Wheat |
Desi Wheat (C-306) |
|
5. |
Dalia |
WHOLE WHEAT DALIA |
|
6. |
Sugar |
Sugar |
List of the Hafed Sales Points where Consumer Products are available
|
S. No. |
District |
Address |
|
1. |
Chandigarh |
Sale Point Chandigarh, SCO 18, Sector 7C, Chandigarh.
|
|
2. |
Delhi |
Sale Point Delhi, Hafed Warehouse Complex, B-Block, 1st Floor, Lawrence road, Industrial Area, Wazirpur Depo, Link Road, Delhi. |
|
3. |
Ambala |
Sale Point Ambala, Near Jain College, Ghel Road, Ambala City. |
|
4. |
Bhiwani |
Sale Point Bhiwani, Hansi Road, Near Shiksha Board, District Road Hafed, Bhiwani. |
|
5. |
Fatehabad |
Sale Point Fatehabad |
|
6. |
Faridabad |
Sale Point Faridabad, Hafed Sale Point Near Anaj Mandi, Mukesh Colony, Balabhgarh, Faridabad. |
|
7. |
Gurgaon |
Sale Point Gurgaon, Vikas Sadan, Mini Secretariat, Shop No. 10, Gurgaon. |
|
8. |
Karnal |
Sale Point Karnal |
|
9. |
Panipat |
Sale Point Panipat, District Office, near Khadi Ashram Road, Panipat. |
|
10. |
Sonipat |
Sale Point Sonipat, Rohtak Road Flyover, near TATA showroom, in front of Fiat Showroom, Sonipat. |
|
11. |
Hisar |
Sale Point Hisar 2. Hansi, Hisar |
|
12. |
Jind |
Sale Point Jind, District Rural Development Agency, Near Bus Stand, Gohana Road, Jind. |
|
13. |
Kaithal |
Sale Point Kaithal |
|
14. |
Kurukshetra |
Sale Point Kurukshetra, Parakeet, Haryana Tourism, G.T. Road, Pipli, Kurukshetra. |
|
15. |
Narnaul |
Sale Point Narnaul, Hafed Complex, Nizampur Road, Narnaul. |
|
16. |
Panchkula |
Sale Point Panchkula, Hafed Corporate Office, Sector 5, Panchkula. |
|
17. |
Rewari |
Sale Point Rewari, Hafed Complex, Konsiwas Road, Near Centre School, Rewari. |
|
18. |
Rohtak |
Sale Point Rohtak |
|
19. |
Sirsa |
Sale Point, Hafed Complex, Industrial Area No.3, Rania Road, Sirsa. |
|
20. |
Yamunanagar |
Sale Point Yamunanagar |
|
List of the Hafed Distributor Where Hafed Consumer Products are available |
||||
|
S.N. |
Name of District |
Name of the distributor / dealer |
Address |
Phone No. |
|
1 |
Ambala |
Ram Dass Chand |
42/12 Dal Bazar, Ambala Cantt. |
9416267691 |
|
|
|
Krishan Lal Pawan Kumar |
Old Anaj Mandi, Ambala City |
9215718329 |
|
|
|
Nand Provision Store |
B.C. Bazar Golden Canteen Ambala Cantt. |
8901628973 |
|
2 |
Bhiwani |
Guru Kirpa Trader |
Loha Bazar, Bhiwani |
8168543967 |
|
|
|
Balaji Feed Store |
Jui |
- |
|
|
|
Chunni Lal Shyam Lal |
Ch. Dadri |
9050997380 |
|
3 |
Faridabad |
Mehta Enterprises |
Shop No. 108, Sector-17, Huda Market, Faridabad |
9818129465 |
|
|
|
Phool Chand Lakhmi Chand |
Shop No. 80, New Anaj Mandi, Ballabhgarh |
9899160717 |
|
|
|
Layak Ram Purshottam Lal |
Main Bazar Ballabhgarh |
9891107667 |
|
4 |
Fatehabad |
Kansal Agency Store |
Opp. Bus Stand, Tohana |
9416132533 |
|
|
|
Pawan Kumar Sushil Kumar |
Anaj Mandi Bhuna |
9416428761 |
|
5 |
Kaithal |
Jagdish Rai & Sons |
Near Gugga Madi Janta Market Kaithal |
99964-00333 98968-51001 01746-227071 |
|
6 |
Karnal |
Jeewan International |
Shop No. 39 Ganpati Market, Sabzi Mandi Karnal |
9992116000 |
|
|
|
Jai Shiv Shakti Traders |
Shop No. 1 New Janta Grain Market, Karnal |
9992243046 |
|
|
|
Kishan Chand Vinod Kumar |
Main Bazar, Near Purani Police Chawki, Taraori |
9416152936 |
|
|
|
Navneet Oil & Flour Mill |
E-16, Arya Samaj Road, Nilokheri, Karnal |
9215610348 |
|
7 |
Kurukshetra |
Garg Sugar Agency |
Subhash mandi Kurukshetra |
9896254153 |
|
|
|
Mali Ram YashPal Jain |
Palica Bazar, Thanesar |
9416038072 |
|
|
|
Bansal treders |
Subhash Mandi Kurukshetra |
9812170755 |
|
|
|
Ram Chander & Sons |
New Mkt. Ladwa Road |
9053041786 |
|
|
|
Vasu Departmental Agency |
Ladwa Road, Shahabad |
8222001307 |
|
|
|
Ravinder Treding Company |
Opp. Pehowa Bus Stand Pehowa |
8708342032 |
|
8 |
Panchkula |
Maa Luxmi Traders Panchkula |
1296/1 Haripur Sec-4, Near Kumar Atta Chakki, Panchkula |
9872427593 |
|
|
|
Vardhman Trading Co. |
Gali No. 1, Near Shiv Mandir, Sector-21, Maheshpur, Panchkula |
9814543606 |
|
|
|
Blosil Labtech Pvt. Ltd |
House No.21, Sector 18, Panchkula |
9915551123 |
|
|
|
Swagtam Atta Chakki & Karyana Store |
Panchkula Baltana Road, Baltana, District Mohali |
9356190077 |
|
9 |
Panipat |
Active Service |
Alupur Road, Madlauda |
9896519000 |
|
|
|
Sajzad Rai Suresh Kumar |
New Anaj Mandi, Samalkha |
9254189905 |
|
10 |
Rewari |
Manohar Lal Krishan Bhagwan |
Gudiyani |
98134-77125 82955-61890 |
|
|
|
Sunder Lal Ram Kumar |
Salhawas Road, Kosli |
94160-65243 |
|
|
|
Abhay Kumar Niraj Kumar |
Rewari road, Kosli |
94662-75924 72062-75924 |
|
|
|
Bansidhar Madho Prasad |
Ganj Bazar, Rewari |
92151-34348 |
|
|
|
Yashodhar Feed Store |
Jhajjar Chowk, Rewari |
94160-64210 01274-645011 |
|
|
|
Om Parkash Sanjeev Kumar |
Ganj Bazar, Rewari |
80503-83898 |
|
|
|
Haryana Tourism Corporation |
Dharuhera |
94160-40444 |
|
|
|
Gaurav Enterprises |
Vijay Nagar, Rewari |
94681-06877 |
|
|
|
Paras Agency |
Vijay Nagar, Rewari |
81684-75674 |
|
11 |
Sirsa |
Kamal Traders |
Suratgariyua Bazar, Sirsa |
09728366101 |
|
|
|
Vardhman Store |
Sadar Bazar, Near Subhash Chowk, Sirsa |
01666-236156 |
|
12 |
Sonepat |
Tekchand & Sons |
Gandhi Chowk, Halwai Hatta, Near Bara Bazar, Sonepat |
9354960608 9355115111 |
|
|
|
Aarna Trader |
Chauhan Colony, Malana Road, Sonepat |
9992268473 |
|
|
|
Chauhan Trader |
G.T. Road, Bhalgarh, Sonepat |
9253155315 |
|
|
|
Garg Trading Co. |
Old Gur Mandi, Sonepat |
9034055151 |
|
|
|
R.K. Enterprises |
Behind Gur Mandi, Sonepat |
8168372540 |
|
|
|
Sanjay Trading Co. |
Old Gur Mandi, Sonepat |
7015954121 |
|
|
|
Sukhdev Vaishno Dhaba |
G.T. Road, Murthal Sonepat |
8607783000 |
|
|
|
Super Store |
Old Gur Mandi, Ganaur |
7988366685 |
|
|
|
Khokher Trading Co. |
Shiv Park, Back Side of sabji Mandi, Bhagwan Nagar, Ganaur |
9306773199 |
|
|
|
Vita Milk Booth |
Sec-15, Sonepat |
9813223966 |
|
|
|
Prime Food |
Old Anaj Mandi, Sonepat |
8930844300 |
|
13 |
Yamuna Nagar |
Shree Luxmi Trading Co. |
Jain Market, Near Railway Road Chowk, Yamuna Nagar |
9416023732 |
|
14 |
Chandigarh |
Goyal Traders |
Plot No. 182/80, Industrial Area, Phase-I, Chandigarh |
9872900073 |
|
|
|
Haryana General Store |
Shop No. 1, Grain Market, Sector-26, Chandigarh |
9814004882 |
|
|
|
Tara Chand Sushil Kumar |
Shop No 81, Grain Market, Sector-26, Chandigarh |
9357701095 |
|
|
|
Bansal Udyog |
Plot No. 88, Press Area, Industrial Area, Phase-I, Chandigarh |
9814008359 |
|
15 |
Delhi |
Shri Bankey Bihari Trading Company |
Rani Bagh, Near Shkur Basti Railway Station Delhi. |
98109-15376 |
|
|
|
Singla Traders |
Y-47 Nangloi Delhi |
92683-13624 |
|
|
|
S.S. Food |
S/149, Harphool Singh, Clock Tower Sabji Mandi Delhi |
92120-85186 |
|
|
|
Budget Bazar |
Y/47, Nangloi Delhi-41 |
92500-55816 |
|
|
|
Rohit Enterprises |
B-41, P Block, Vikas Puri, New Delhi |
98101-11037 |
|
|
|
Goyal Agency |
133, IGNU Road, Near Sarai New Delhi |
78273-30018 |
|
|
|
Jai Ambey Trading Company |
A-50, Naharpur, Main Market, Sector-7, Rohini Delhi-85 |
99902-50452 |
|
|
|
Shivam Kiryana Store |
Kh No.-640, Opp-PNB, Bank, Main Road Burari, Village Delhi-84 |
70650-08656 70650-08657
|
|
|
|
Gagan Rice and Pulses |
X1727, Pandit Toli Ram Market, Satnam Road, Rajgar Colony, Delhi-110051 |
9643543991 9312709963
|
|
|
|
Rahul Trading Co. |
A-13, Ratan Vihar, Kirari, Suleman Nagar, New Delhi-110086 |
9811035530 9213869488
|
|
|
|
Deepak Kumar |
Shop No. 22, DDA Market, Akshardham Appt. Poket 3, Sector-19 Dwarka, New Delhi-110075 |
9971105473 9654923508
|
|
|
|
M/s Ved Prakash Surinder Kumar |
WZ-667, Gali No. 2, Sh. Nagar, Near Gurudwara, Shakur Basti, Delhi-34 |
9899129600 9811929600
|
|
|
|
AGA Sales Corporation |
B-156, 4th Floor, Sector-8, Dwarka Delhi |
9958865596 |
|
|
|
Goyal Agency |
WZ-261, Main NajabgarhRoad,Uttam Nagar, Delhi |
9868954266 |
|
|
|
Harish Trading |
F-7, Sardanand Market GB Road Delhi |
9871006941 |
|
|
|
H.H Traders |
A-I/60 New Kondli Near Indira Chowk Mayur Vihar-3 |
011-22613844 |
|
|
|
Nafed, Delhi Store |
Lawrence Road & Ashram Chowk, Delhi |
9968071917 |
The sale of HAFED consumer products of the last five years are as under:
|
YEAR |
SALE (Rs. In crores) |
|
2016-17 |
74.49 |
|
2017-18 |
95.00 |
|
2018-19 |
261.95 |
| 2019-20 | 340.98 |
EXPORTS
HAFED exported its Basmati Rice to the countries like Australia, U.K. and U.A.E. in the year 2007 after a gap of 20 years. Since then, HAFED has exported its Rice to different countries like Asutralia, UK, Saudi Arabia, Dubai & US.
Recently, in order to ensure marketing of HAFED products in the U.S.A. market, a long term planning has been made and a distributor has been appointed in USA. Till now, HAFED has successfully exported 100 MTs of Basmati Rice and to explore the market, 3 MTs of Mustard Seed Oil has also been exported in the US market through the distributor.