Marketing / Exports

MARKETING OF CONSUMER PRODUCTS

HAFED is one of the few top brands known for its quality products among the consumers. HAFED’s products are available at HAFED’s Retail Outlets/ Consignee Agents in Chandigarh, Delhi, Haryana, Punjab, Kolkatta, Himachal Pradesh, J & K and Bangalore. HAFED’s products are also being sold through retail outlets of Kendriya Bhandar, National Consumer Cooperative Federation, Nafed, State Civil Supplies Cooperatives in Delhi & Himachal Pradesh etc. HAFED is marketing the following consumer products in various packings :-

Consumer Products

Sr.No.

Category

Products

 

1.

Rice

Superior Basmati Rice and its variants, Premium Gold Basmati (1121) Rice and its variants, Pusa Basmati Rice and its variants, Supreme Long Grain (Sharbati) Rice & Permal Rice

2.

Oils

Fortified Mustard Oil, Fortified Refined Soyabean Oil & Fortified Refined Cottonseed Oil

3.

Atta

Desi Wheat Atta & Normal Wheat Atta

4.

Wheat

Desi Wheat (C-306)

5.

Dalia

WHOLE WHEAT DALIA

6.

Sugar

Sugar

 

List of the Hafed Sales Points where Consumer Products are available

S. No.

District

Address

1.

Chandigarh

Sale Point Chandigarh, SCO 18, Sector 7C, Chandigarh.

 

2.

Delhi

Sale Point Delhi, Hafed Warehouse Complex, B-Block, 1st Floor, Lawrence road, Industrial Area, Wazirpur Depo, Link Road, Delhi.

3.

Ambala

Sale Point Ambala, Near Jain College, Ghel Road, Ambala City.

4.

Bhiwani

Sale Point Bhiwani, Hansi Road, Near Shiksha Board, District Road Hafed, Bhiwani.

5.

Fatehabad

Sale Point Fatehabad
1. Near power house, Bhattu Road, Fatehabad.
2. Bhagat Singh Chowk, Ratia, Fatehabad.

6.

Faridabad

Sale Point Faridabad, Hafed Sale Point Near Anaj Mandi, Mukesh Colony, Balabhgarh, Faridabad.

7.

Gurgaon

Sale Point Gurgaon, Vikas Sadan, Mini Secretariat, Shop No. 10, Gurgaon.

8.

Karnal

Sale Point Karnal
1. Bay No. 19-20, Sector 12, Urban Estate, Karnal.
2. Shop No. 6-7, Minar Road, Karnal.
3. Asandh at Fafdana (Karnal).
4. Hafed Rice Mill, Taroari.

9.

Panipat

Sale Point Panipat, District Office, near Khadi Ashram Road, Panipat.

10.

Sonipat

Sale Point Sonipat, Rohtak Road Flyover, near TATA showroom, in front of Fiat Showroom, Sonipat.

11.

Hisar

Sale Point Hisar
1. Near Madhuban Park, Hau Gate No.1, Hisar.

2. Hansi, Hisar

12.

Jind

Sale Point Jind, District  Rural Development Agency, Near Bus Stand, Gohana Road, Jind.

13.

Kaithal

Sale Point Kaithal
1. District Office Hafed, Jind Road, Kaithal.
2. Dhand, Kaithal.

14.

Kurukshetra

Sale Point Kurukshetra, Parakeet, Haryana Tourism, G.T. Road, Pipli, Kurukshetra.

15.

Narnaul

Sale Point Narnaul, Hafed Complex, Nizampur Road, Narnaul.

16.

Panchkula

Sale Point Panchkula, Hafed Corporate Office, Sector 5, Panchkula.

17.

Rewari

Sale Point Rewari, Hafed Complex, Konsiwas Road, Near Centre School, Rewari.

18.

Rohtak

Sale Point Rohtak
1. Sale Point, CFP Rohtak.
2. Sale Point Chotu Ram Chowk, Rohtak.
3. Sale Point MDU, Rohtak.

19.

Sirsa

Sale Point, Hafed Complex, Industrial Area No.3, Rania Road, Sirsa.

20.

Yamunanagar

Sale Point Yamunanagar
1. Panchayat Bhawan, near Gaba Hospital, Jagadhari Yamunanagar.
2. Radaur, Yamunanagar.

List of the Hafed Distributor Where Hafed Consumer Products are available

S.N.

Name of District

Name of the distributor / dealer

Address

Phone No.

1

Ambala

Ram Dass Chand

42/12 Dal Bazar, Ambala Cantt.

9416267691

 

 

Krishan Lal Pawan Kumar

Old Anaj Mandi, Ambala City

9215718329

 

 

Nand Provision Store

B.C. Bazar Golden Canteen Ambala Cantt.

8901628973

2

Bhiwani

Guru Kirpa Trader

Loha Bazar, Bhiwani

8168543967

 

 

Balaji Feed Store

Jui

-

 

 

Chunni Lal Shyam Lal

Ch. Dadri

9050997380

3

Faridabad

Mehta Enterprises

Shop No. 108, Sector-17, Huda Market, Faridabad

9818129465

 

 

Phool Chand Lakhmi Chand

Shop No. 80, New Anaj Mandi, Ballabhgarh

9899160717

 

 

Layak Ram Purshottam Lal

Main Bazar Ballabhgarh

9891107667

4

Fatehabad

Kansal Agency Store

Opp. Bus Stand, Tohana

9416132533

 

 

Pawan Kumar Sushil Kumar

Anaj Mandi Bhuna

9416428761

5

Kaithal

Jagdish Rai & Sons

Near Gugga Madi Janta Market Kaithal

99964-00333

98968-51001

01746-227071

6

Karnal

Jeewan International

Shop No. 39 Ganpati Market, Sabzi Mandi Karnal

9992116000

 

 

Jai Shiv Shakti Traders

Shop No. 1 New Janta Grain Market, Karnal

9992243046

 

 

Kishan Chand Vinod Kumar

Main Bazar, Near Purani Police Chawki, Taraori

9416152936

 

 

Navneet Oil & Flour Mill

E-16, Arya Samaj Road, Nilokheri, Karnal

9215610348

7

Kurukshetra

Garg Sugar Agency

Subhash mandi Kurukshetra

9896254153

 

 

Mali Ram YashPal Jain

Palica Bazar, Thanesar

9416038072

 

 

Bansal treders

Subhash Mandi Kurukshetra

9812170755

 

 

Ram Chander & Sons

New Mkt. Ladwa Road

9053041786

 

 

Vasu Departmental Agency

Ladwa Road, Shahabad

8222001307

 

 

Ravinder Treding Company 

Opp. Pehowa Bus Stand Pehowa

8708342032

8

Panchkula

Maa Luxmi Traders Panchkula

1296/1 Haripur Sec-4, Near Kumar Atta Chakki, Panchkula

9872427593

 

 

Vardhman Trading Co.

Gali No. 1, Near Shiv Mandir, Sector-21, Maheshpur, Panchkula

9814543606

 

 

Blosil Labtech Pvt. Ltd

House No.21, Sector 18, Panchkula

9915551123

 

 

Swagtam Atta Chakki & Karyana Store

Panchkula Baltana Road, Baltana, District Mohali

9356190077

9

Panipat

Active Service

Alupur Road, Madlauda

9896519000

 

 

Sajzad Rai Suresh Kumar

New Anaj Mandi, Samalkha

9254189905

10

Rewari

Manohar Lal Krishan Bhagwan

Gudiyani

98134-77125

82955-61890

 

 

Sunder Lal Ram Kumar

Salhawas Road, Kosli

94160-65243

 

 

Abhay Kumar Niraj Kumar

Rewari road, Kosli

94662-75924

72062-75924

 

 

Bansidhar Madho Prasad

Ganj Bazar, Rewari

92151-34348

 

 

Yashodhar Feed Store

Jhajjar Chowk, Rewari

94160-64210

01274-645011

 

 

Om Parkash Sanjeev Kumar

Ganj Bazar, Rewari

80503-83898

 

 

Haryana Tourism Corporation

Dharuhera

94160-40444

 

 

Gaurav Enterprises

Vijay Nagar, Rewari

94681-06877

 

 

Paras Agency

Vijay Nagar, Rewari

81684-75674

11

Sirsa

Kamal Traders

Suratgariyua Bazar, Sirsa

09728366101

 

 

Vardhman Store

Sadar Bazar, Near Subhash Chowk, Sirsa

01666-236156

12

Sonepat

Tekchand & Sons

Gandhi Chowk, Halwai Hatta, Near Bara Bazar, Sonepat

9354960608

9355115111

 

 

Aarna Trader

Chauhan Colony, Malana Road, Sonepat

9992268473

 

 

Chauhan Trader

G.T. Road, Bhalgarh, Sonepat

9253155315

 

 

Garg Trading Co.

Old Gur Mandi, Sonepat

9034055151

 

 

R.K. Enterprises

Behind Gur Mandi, Sonepat

8168372540

 

 

Sanjay Trading Co.

Old Gur Mandi, Sonepat

7015954121

 

 

Sukhdev Vaishno Dhaba

G.T. Road, Murthal Sonepat

8607783000

 

 

Super Store

Old Gur Mandi, Ganaur

7988366685

 

 

Khokher Trading Co.

Shiv Park, Back Side of sabji Mandi, Bhagwan Nagar, Ganaur

9306773199

 

 

Vita Milk Booth

Sec-15, Sonepat

9813223966

 

 

Prime Food

Old Anaj Mandi, Sonepat

8930844300

13

Yamuna Nagar

Shree Luxmi Trading Co.

Jain Market, Near Railway Road Chowk, Yamuna Nagar

9416023732

14

Chandigarh

Goyal Traders

Plot No. 182/80, Industrial Area, Phase-I, Chandigarh

9872900073

 

 

Haryana General Store

Shop No. 1, Grain Market, Sector-26, Chandigarh

9814004882

 

 

Tara Chand Sushil Kumar

Shop No 81, Grain Market, Sector-26, Chandigarh

9357701095

 

 

Bansal Udyog

Plot No. 88, Press Area, Industrial Area, Phase-I, Chandigarh

9814008359

15

Delhi

Shri Bankey Bihari Trading Company

Rani Bagh, Near Shkur Basti Railway Station Delhi.

98109-15376

 

 

Singla Traders

Y-47 Nangloi Delhi

92683-13624

 

 

S.S. Food

S/149, Harphool Singh, Clock Tower Sabji Mandi Delhi

92120-85186

 

 

Budget Bazar

Y/47, Nangloi Delhi-41

92500-55816

 

 

Rohit Enterprises

B-41, P Block, Vikas Puri, New Delhi

98101-11037

 

 

Goyal Agency

133, IGNU Road, Near Sarai New Delhi

78273-30018

 

 

Jai Ambey Trading Company

A-50, Naharpur, Main Market, Sector-7, Rohini Delhi-85

99902-50452

 

 

Shivam Kiryana Store

Kh No.-640, Opp-PNB, Bank, Main Road Burari, Village Delhi-84

70650-08656

70650-08657

 

 

 

Gagan Rice and Pulses

X1727, Pandit Toli Ram Market, Satnam Road, Rajgar Colony, Delhi-110051

9643543991

9312709963

 

 

 

Rahul Trading Co.

A-13, Ratan Vihar, Kirari, Suleman Nagar, New Delhi-110086

9811035530

9213869488

 

 

 

Deepak Kumar

Shop No. 22, DDA Market, Akshardham Appt. Poket 3, Sector-19 Dwarka, New Delhi-110075

9971105473

9654923508

 

 

 

M/s Ved Prakash Surinder Kumar

WZ-667, Gali No. 2, Sh. Nagar, Near Gurudwara, Shakur Basti, Delhi-34

9899129600

9811929600

 

 

 

AGA Sales Corporation

B-156, 4th Floor, Sector-8, Dwarka Delhi

9958865596

 

 

Goyal Agency

WZ-261, Main NajabgarhRoad,Uttam Nagar, Delhi

9868954266

 

 

Harish Trading

F-7, Sardanand Market GB Road Delhi

9871006941

 

 

H.H Traders

A-I/60 New Kondli Near Indira Chowk Mayur Vihar-3

011-22613844

 

 

Nafed, Delhi Store

Lawrence Road & Ashram Chowk, Delhi

9968071917

The sale of HAFED consumer products of the last five years are as under:

YEAR

SALE

(Rs. In crores)

2014-15

91.73

2015-16

73.61

2016-17

74.49

2017-18

96.15

2018-19

(Upto 31.03.2019)

255.85

EXPORTS

HAFED exported its Basmati Rice to the countries like Australia, U.K. and U.A.E. in the year 2007 after a gap of 20 years. Since then, HAFED has exported its Rice to different countries like Asutralia, UK, Saudi Arabia, Dubai & US.

Recently, in order to ensure marketing of HAFED products in the U.S.A. market, a long term planning has been made and a distributor has been appointed in USA. Till now, HAFED has successfully exported 100 MTs of Basmati Rice and to explore the market, 3 MTs of Mustard Seed Oil has also been exported in the US market through the distributor.